LARA LIBERTI PHOTO
Fashion & Commercial
ROME - BUDAPEST - PARIS
LOOKBOOK - CAMPAIGN - EDITORIALS - FASHION EVENTS
ABOUT
"I'm not just interested in a beautiful photograph.
I'm interested in building an image that has something to say."
LARA LIBERTI
my last…
I'm a fashion and commercial photographer based in Rome, with a look in Budapest and Paris.
My work lives at the intersection of aesthetic precision and visual storytelling.
I'm not just interested in a beautiful photograph. I'm interested in building an image that has something to say. About the brand, about people, about me.
I've collaborated with Italian and international fashion brands, emerging stylists and creative agencies across advertising campaigns, magazine editorials and seasonal lookbooks.
And today, after gaining some experience in my work and after interacting with numerous professionals, I can say I've developed my own focus. A thought that guides my work:
“I believe every brand has its own visual voice. My job is to find it — and make it impossible to ignore.”
my past…
My photographic journey began a long time ago but has been consolidated over the past few years. Every step I've taken, every creative experience that has engaged my senses has shaped my photography and my artistic sensibility.
I started taking photographs in the 90s with a Minolta srT 101b that still spoke in "ASA".
But I discovered that black and white photography wasn't my way of expressing myself. Color was!...Color, textures, reflections...Photo fashion is my language.
my everything…
My approach to work: Discipline, determination, dedication.
My approach to photograph: Active listening, empathy, vision.
My job isn't just about creating something beautiful. I need to deeply understand the identity of the brand I'm going to portray, because my clients come to me to be sure I'll find the best language to evoke their essence and make them unforgettable.
It all starts with a meeting of people.